Tuesday, August 03, 2004


The client threw out my radio ads.
He didn’t like the Tom Jones one, and he didn’t like the French one either.

"Nice. But meaningless," said Mr Client.

Couldn’t persuade him to consider the radio ads as branding efforts to complement the rest of the hard selling promos, ads, and collaterals. He wants clever; he wants witty; he wants the ads to say what he wants to hear.

The hardest thing about meetings like this is to keep a straight face when your ideas have just been publicly shredded.

I deflected the humiliation with a not so Oscar-worthy rejoinder. "Thanks for the stab to the heart."

Mr Client looked amused and said, "I haven’t started yet."

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