Thursday, August 20, 2009

Who's got the last laugh?

During the last US elections, one poster caught the attention of both Democrats and Republicans. And now the truth is out: the one who made the image was no angry Republican but a young man who didn't think Obama was "liberal" enough. Read the whole story here.

As the report made clear, the label socialist surely was totally wrong. The Joker was an anarchist and no socialist. Firaz Alkateeb who 'jokerised' Obama wasn't responsible for the caption, but the guys who did it certainly got their economic theory confused with pop iconography. But one thing Firaz isn't confused about is what he believes the 44th US President is made of:
"After Obama was elected, you had all of these people who basically saw him as the second coming of Christ," he told the Los Angeles Times. "From my perspective, there wasn't much substance to him."

Speaking as an adman, the business of appropriating an image and redefining its meaning is old hat. Lots of politicians are old hands at this. Like if you keep telling people that being disbarred is not the same as being convicted, you might just get enough people to swallow it.

Now that's a joke.

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