Friday, November 05, 2004

It's a jingle out there!

What’s happening?

Yesterday I had to take the LRT because my car’s being serviced for a long drive up north this weekend. I’m reading and minding my own business when my concentration was jarred by the synthesised trill of an unfamiliar melody, followed by an announcement: "Next station Kampung Baru. Nokia. Connecting People" Eh, what? Minutes later while I’m figuring out what’s with this new aural assault, here comes the alert now played like a rock guitar riff. "Next station Ampang. Nokia. Connecting People." 11 stations later it’s more like "Nokia. Annoying people."

What’s wrong with the old three-note? Is this clever, or is this clever?

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